Pair data with mood
The product starts from a thesis that markets and music both carry emotional memory over time.
Case study · Data storytelling prototype
Siren makes market history felt.
An atmospheric web prototype that pairs notable moments in Bitcoin history with music, price context, and a scrub-able timeline. The product question: can data become a daily ritual instead of a dashboard?
STATUSInteractive static prototype · live direction
ROLEProduct thesis, data story, UI system, prototype
STACKReact · Babel · Supabase · Data viz · Web Audio
SIREN // DAILY2010.05.22
EVENT · BITCOIN PIZZA DAY
10,000 BTC, two pizzas
Paired with: Money / Pink noise edit
▶
01Genesis — Ambient I2009
02Pizza Day — Money2010
03Mt. Gox — Static2014
Problem
Market data explains what happened. It rarely explains how it felt.
Bitcoin history is usually presented as a chart, a price table, or a dense timeline of events. Those formats are useful, but they flatten the emotional texture of each era: mania, disbelief, collapse, recovery, myth-making, and return.
Call of the Siren explores a more ritualized format. Each notable day becomes a daily drop: a track, an event, price context, and a timeline moment that lets the user feel the market narrative instead of only reading it.
PRODUCT LOOP
A daily ritual, not a terminal.
The product loop is intentionally editorial: one moment at a time, with enough context to invite exploration and enough mystery to make tomorrow worth opening.
01
Drop
A daily historical moment appears with a track pairing, date, and market-era context.
02
Listen
Music gives the event an emotional lens before the user dives into the numbers.
03
Scrub
The timeline lets users move through events, price shifts, and symbolic markers.
04
Archive
Moments become collectible entries in a broader history, playlist, and narrative system.
Process
Editorial product thinking over raw chart density.
Turn history into moments
Events are scoped into readable daily entries instead of a sprawling encyclopedia.
Make exploration tactile
Waveforms, timeline markers, event rows, and playback states make the prototype feel alive.
Current Build
- Static React/Babel prototype with a complete atmospheric console direction.
- Daily moment model combining event context, music pairing, and timeline placement.
- Interactive waveform, playback state, scrubber, event glyphs, and playlist rows.
- Visual system tuned for Bitcoin history without looking like a trading dashboard.
Next Bets
- Deeper price and on-chain data overlays for each moment.
- Curated playlists by era: genesis, mania, crash, recovery, institutionalization.
- Collector layer for daily editions, rarity tiers, and historical moments.
- Whitepaper and archive structure that make the product thesis legible.
What I learned
Data products need a point of view.
The hardest part was not making a timeline. It was deciding what the timeline should make someone feel. Without a point of view, the product becomes another data surface. With one, it becomes a ritual.
Siren pushed me toward stronger data storytelling instincts: choose the moment, reduce the noise, create a sensory frame, then give users enough agency to explore.
Next: deepen the archive.
The next milestone is a richer historical archive with real data overlays, stronger daily curation, and a clear collector layer for moments.